SPRINT Senior Care, a long-time advocate for seniors, is a leader in engaging seniors in issues that affect them. As such, SPRINT Senior Care has played an important role in advocating for an age-friendly Toronto. For example, in May 2012, SPRINT Senior Care hosted an Age-Friendly Town Hall with City of Toronto Councillor Josh Matlow, and in September 2011, SPRINT Senior Care helped to successfully advocate for the City of Toronto to remove cuts from its 2012 budget.
Additionally, SPRINT Senior Care provides administrative and meeting space to Care Watch and the Toronto Council on Aging. Care Watch is a volunteer-run, not-for-profit advocacy organization led by seniors. They work with policy makers and those who influence policy, and, through public events and research, raise issues relevant to seniors.
The Toronto Council on Aging identifies and responds to the needs and concerns of older adults by working with businesses, service organizations, older adults, and people who work with older adults, to provide a better understanding of the changes and challenges of aging. They also strive to overcome ageism and age discrimination by emphasizing the need for positive attitudes and behaviours towards older adults, encourage the involvement of older adults in all aspects of community living, and are fostering the development of an Age-Friendly Toronto.